Following the €30 million acquisition of Jada Gaming by CRM provider Symplify in 2021, the iGaming industry began paying closer attention to infrastructure-first ventures built by experienced operators with a track record of delivery.
One of the most promising new platforms in this space is PlayZuZu, a mobile-first, blockchain-powered iGaming ecosystem designed for high-growth markets. With its first title, RiseAndHustle.io, now live and gaining early traction, PlayZuZu is positioning itself at the intersection of crypto gaming, scalable infrastructure, and emerging market opportunity.
A Leadership Team with Real Operational Depth
PlayZuZu is led by a team of seasoned founders with deep experience across sportsbook operations, platform architecture, and analytics.
Among them is Josh Tromans-Jones, a serial entrepreneur and technologist whose background spans regulated betting platforms, real-money gaming infrastructure, and AI-powered player engagement systems. Josh served as Chief Technology Officer at Bet.pt, the Portuguese sportsbook later acquired by GVC Holdings (now Entain), and held senior roles at Salsa Technology, a leading platform provider in LATAM.
He was also a key contributor to Jada Gaming, the AI-based analytics company acquired by Symplify in 2021 for €30 million. That exit underscored the growing demand for modular, intelligence-led platforms that enhance retention, compliance, and monetization across the iGaming value chain.
The team’s expertise extends to various gaming platforms, including their work with Hatcha gaming solutions, which demonstrates their comprehensive understanding of the gaming ecosystem.
At PlayZuZu, Josh brings technical leadership and strategic product vision, helping to build a platform designed to scale across multiple verticals, markets, and regulatory environments.
Platform Infrastructure Built for Today’s Players
PlayZuZu’s platform is not a retrofit, it has been built from the ground up to support mobile-first, crypto-savvy users across Africa, India, LATAM, and the Middle East.
The first title, Rise & Hustle, combines tap-based gameplay with crypto rewards, real-money wagering, and airtime redemption. It uses a BEP-20 smart contract infrastructure to power tokenized in-game assets and off-chain utility rewards.
From affiliate tracking and referral mechanics to regional payout options and state-of-the-art engagement tools, the platform has been designed with growth, compliance, and user retention in mind.
PlayZuZu builds on that legacy, but applies it to an entirely new model—combining crypto, gamification, and frontier market monetization into one cohesive framework.
Quiet Execution, Global Ambition
PlayZuZu has kept a low profile during development. The focus has been on product, not publicity. But with its first product live, and a modular, white-label-ready platform already in conversations with international partners, the foundation has been laid for wider expansion.
Led by a team that has built, exited, and scaled real platforms, PlayZuZu is quietly positioning itself as one of the most credible and infrastructure-rich Web3 gaming startups on the global stage.
Rhonda Evans is a writer for Key Business Profiles, a platform dedicated to capturing the evolving landscape of UK businesses. With a keen eye for detail and a passion for economic and social trends, Rhonda crafts insightful content that reflects the voices of business owners, managers, and entrepreneurs across various industries.
